我如何拿到跨國募款競賽冠軍,而且金額是第二名的兩倍!

不管是NGO、學術研究、社會運動,常常都需要募款。但是像環保、非醫療科學等這冷門主題,募款通常都不容易。 當募款較果不好,大多數人以為要嘛要把科學講得更簡單明白,要嘛以為要更強調科學成就上的重要性(如這是史上第一次發現, 台灣第一次發現) , 但這兩種方向都沒有抓到「人為什麼會掏錢」的重點。 一般募款方式,不管直接去演講,或是社群網站上分享。這通常效果有限,除非你本來就很有影響力,否則這麼做跟陌生人在路上要錢一樣成交率很低。 你一定很好奇,那怎麼樣才會有效呢? 實例分享:海龜認養冠軍的故事
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